Who doesn't want to sell out in 18 minutes?

Written By JON CARNEY

TikTok Shop will explode in 2025.

We see here LIDL knocking it out the park on and achieving: Premiumisation through scarcity, new product PR, brand connection to new audience. Bravo LIDL!

hashtag#tiktokshop hashtag#social2.0. hashtag#socialcommerce hashtag#createwonder hashtag#unlockopportunity

https://www.thegrocer.co.uk/news/lidls-tiktok-shop-launch-sells-out-in-18-minutes/701298.article

JON CARNEY
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