META EXPERTISE

We help brands navigate the two big shifts on Meta/Instagram:

1. Andromeda (Meta’s ad delivery ecosystem)

2. The creative volume + variant requirement that comes with it.

In practice, brands that are winning on IG in this brand-new era are doing three things consistently:

· Building micro-influencer videos across a range of personas

· Pairing that with dozens of static variations per persona for testing

· Maintaining a broad, evolving spread of organic content to keep the system “fed”

When that mix is right, we’re seeing stronger engagement, lower CPMs, and ~5%+ conversion lift. When it’s business-as-usual, performance usually stalls because you simply can’t compete effectively in the Meta auction without enough of the right creative in-market.

In 2025 we built an in-house AI Creative capability to produce the required content volume to beat the algorithm without sacrificing quality.

Storm Studios, a division of Warm Storm, offers comprehensive in-house content production services to deliver high-quality, scalable social media campaigns. With two live studios, expertise in large-scale campaign production, and capabilities in creator content optimization, product content, short-form video, motion graphics, original sounds, and filters, Storm Studios provides end-to-end solutions for influencer, creator, and paid-social marketing campaigns. WARM STORM A notable success includes the Lipton Ice Tea Kombucha-cha campaign, which achieved 20 million organic views and over 45,000 interactions. This campaign involved creating an original song, choreography, and engaging lifestyle creators to bring the concept to life across social media platforms. WARM STORM Services offered by Storm Studios encompass TikTok Shop content, AI image and video creation, live stream production, and a dedicated maker content studio, all housed under one roof to ensure cohesive and efficient content delivery. WARM STORM